Hey, I’m George.

I take a hands-on, thoughtful approach to design, branding, and digital experiences. Working closely with you, we’ll get to know your business inside and out, ensuring every solution is tailored to your unique needs.

Now based in my small hometown of scenic Arrowtown, New Zealand working with clients from all over whilst overcoming the big things, like rural internet and distracting scenery.

For almost a decade now, I’ve been working behind the screen as a graphic designer in Queenstown. My creative streak started early, drawing, sketching as most kids do - until one school project to design a brand for my dad’s building company took things to the next level, a brand which he still uses today! Having spent years studying and working for studios and agencies as well as working contract and freelance I built gcdesign to bridge a gap between myself and clients so that I could work in partnership with them to help achieve their business aspirations and goals. Though at it’s heart, gcdesign is a one-man-band, I also work closely with other creatives and have built up a network of doers which allows gcdesign to assist our clients in a wide range of creative avenues.

What can we build together?

Located in my home town of Arrowtown, New Zealand gcdesign is a small creative design studio specialising in branding, packaging, website design and graphic design. As your dedicated design partner, gcdesign takes a hands-on and thoughtful approach to design, branding and digital experiences for clients who are ready to put their best foot forward in business - we combine form and function to create bold brand experiences that are user focused and memorable.

Let’s build a brand you’ll be proud of and your customers will love.

  • We make original brands designed for commercial success, and help legacy brands continue to make a lasting impression.

    Whether you’re looking to develop a new brand or refresh an existing one - we can build unique brand systems and strong foundations that will support your business to reach its aspirations and goals.

    + Visual Identity
    + Logo Design
    + Graphics & Illustrations

  • With your new brand in place, we can work to support you in implementing it across your customer touch points. Whether that’s developing a product packaging, preparing signage for your workspace / vehicle, or developing creative for advertising. As well as all of the branded print & digital collateral you’re likely to need to help communicate with your customers.

  • We bring simple brochure websites to life that you can manage in the long-term. Built from scratch, our go-to platform Squarespace is perfect for startups that require a streamlined websites built to convey your business and its services. The backend performance is exceptional with built-in SEO controls, no ongoing maintenance or security hassles. The result is a fresh and engaging online home for your brand that gets you online fast and won’t beak the bank.

  • We bring e-commerce websites to life that we can manage collaboratively. Built from custom themes, our go-to platform Shopify is perfect for businesses that require a streamlined e-commerce platform built to convert customers. The result is an engaging and functional online home for your e-commerce brand.

  • We bring larger and more complex websites to life that we can assist you in managing. Built from scratch, our go-to platform Wordpress is perfect for businesses that require a higher level of functionality and form from their website. The backend performance is exceptional and makes use of a library of plugins to help us develop a site that’s built for purpose. The result is a cohesive and fully functional online home for your brand.

The goal? To provide you with a collaborative, thoughtful, and enjoyable experience.

When you work with gcdesign, you get agency-level quality, but with the refreshing flexibility, close collaboration, and independent thinking of a studio.

Small studio approach. Agency-level results.

Our process? We allow understanding to lead our creative solutions. We listen and learn about you, your audience, and your world. Those findings help align a clear vision and goal for your project. From the big idea, to initial creative concepts, and fine-tuning of last details, we’re here to help you stand-out and be remembered in the minds of your audience.

We design creative that reflects your story and resonates with your audience.

Finally, a meeting you can look forward to