2024
Suncraft
Brand Design
Brand Identity
Logo Design
Type Design
Brand Assets
Photography by Suncraft
Launched by Josef and Kate to help Kiwis optimise their sun-trap areas and fully use their sun-bathed space by harnessing the genius of Soliday’s retractable shade systems.
Based in Austria, Soliday is one of the leading manufacturers of sophisticated manually- and automatically-retractable shade systems. Leveraging in-depth product knowledge, they created SunCraft and are the exclusive distributor for Soliday products in the Oceania region.
The existing Suncraft brand had done the hard yards in the initial years of the business but had become difficult to work with and implement across all of their customer touchpoints - leaving the team with a lacklustre feeling towards their brand. To remedy this our goal was to refine the existing ‘SunCraft’ brand with key emphasis on responsive design, brand colourways and typography to elevate the brand and set in place strong brand foundations all within a streamlined brand toolkit.
The Result
The new Suncraft brand is both authentic to the original brand, keeping its iconic SC monogram but paves a new path with the introduction of a customised logotype and brand ecosystem.
Our core design focus was creating a more impactful wordmark which we achieved by dropping from uppercase to sentence case to establish a more organic type landscape - instead of the blending of all-caps where letters become more universal and muddled together. This allowed us to create a greater level of hierarchy throughout each of the logos, which in turn makes the brand much more impactful as a whole.
Kind Words
“We had a fantastic experience working with George on our brand refresh. From the start, he was easy to communicate with and took all our ideas on board. It was amazing to see everything come to life. George’s expertise and willingness to share his knowledge made the process seamless.
The brand refresh has made creating marketing content so much faster, and everything now looks sharper and more cohesive. We’ll definitely continue working with George and highly recommend him!”
Kate Grubb - Owner
