2022
Contrology Gymnasium
Photography
Shotover Creative
Brand Identity
Logo Design
Type Design
Brand Assets
Studio Signage
Brand Design
We had the pleasure of collaborating with studio director and teacher Marco Dingemans to evolve his existing pilates business and reframe it into ‘Contrology Gymnasium’ - Queenstown’s only dedicated pilates studio teaching the traditional pilates method. Built to offer bespoke private and semi-private pilates experiences to create better functioning bodies for their clients, assisting in back pain, weak cores and lack of flexibility.
Our task was to reimagine the existing business and build a modern and contemporary design style that would pave a fresh visual direction - encompassing future goals, ambitions and expansions of the growing studio. We were to set strong brand foundations and create an adaptive logo design that was built for purpose and could cohesively inhabit all of the businesses customer touch points, whether that be studio signage, digital platforms or print media.
The Result
Contrology Gymnasium’s brand is streamlined and natural - it comes full circle by encompassing the core values of the studio and reimagining them into a distinct and memorable logomark and brand style. With a well-crafted brand strategy and foundation in place, Marco can be confident and proud of his brand to pursue his future goals and ambitions for the studio as a whole.
