2024
Bookabuoy
Brand Design
Brand Identity
Logo Design
Type Design
Brand Assets
Introducing Bookabuoy—an intuitive online platform that makes it easy for boaties to discover and book moorings while offering mooring owners a seamless way to manage bookings and earn revenue.
With the old business being bought and reestablished as Bookbuoy, Julie and the team needed a brand refresh that would instantly establish Bookabuoy as a professional, credible and trusted brand in the minds of both their existing and new customers across all of the touch points.
With over 20 years of experience in the recreational boating world, the Bookabuoy team are well versed in the challenges boaties face when it comes to finding and booking moorings, with existing systems falling short - they were determined to chart a better course through Bookabuoy.
The Result
The new Bookabuoy brand is iconic in its design and impactful in its hierarchy - stretched across the balance of a newly established brand that has legacy roots. It’s brand typefaces and colourways are reminiscent of classic marine aesthetics, pulling inspiration from old boat and cargo signage but displayed in a more modern setting that’s more familiar with current day booking systems.
Our new logomark takes inspiration straight from its name and integrates seamlessly into the vast range of logo styles - making sure the new brand is responsive to a tee across all touch points to ensure customers can chart a course that gets them where they want to go.
